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Articles tagged: ab testing

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The Ultimate Guide to A/B Testing Statistics: From Theory to Practice
Go beyond p-values. This deep dive covers everything from choosing the right statistical test for your metrics to calculating sample size with power analysis. A complete guide for data-driven professionals in e-commerce, marketing, and product.
ab testing statistics data science product analytics conversion rate optimization power analysis
October 19, 2025
The Secret Language of Data: From Random Chance to Causal Impact
Every data leader must move beyond surface-level metrics to the deeper concepts of randomness, hypothesis testing, and causality. This article breaks down the foundations of data science with simple analogies—helping you go from being data-driven to truly data-informed.
data science statistics ab testing causality leadership
September 8, 2025
Case Study: How a Failed A/B Test Led to a Stronger Data Culture
What happens when a critical A/B test not only fails, but blocks a company-wide initiative? This story unpacks how diagnosing the root cause, navigating leadership conflict, and reframing data into business impact turned failure into a cultural win.
ab testing data culture leadership business strategy stakeholder management root cause analysis
September 5, 2025